It’s:
The other day, I was sorting out the day’s orders from the Wreckstore when I came upon an order from California. It consisted of one NTSC encoded (American standard) DVD and one PAL encoded (European standard) one. Curious, and in the interests of better customer relations, I contacted the guy and asked if this was what he wanted. Well, it wasn’t, so we were both glad I did; but that was beside the point, as it turned out when he told me how he came across our film. It seems there is a small Public Access cable TV station operating where he lives, and it showed In the Pirkinning one night. He had tuned in in the middle, and since there was no programming information and no station breaks, the guy had no idea what on Earth he was watching… or what language the characters were speaking. (His guess was Russian.)
So he called a friend (who was presumably knowledgeable about things filmographic), described what he’d just seen, and asked if the friend could enlighten him. Here I have to quote the viewer: “He was sure that either I was crazy or I had fallen asleep and had dreamed the whole thing up.”
Luckily, our hero wasn’t convinced, and some Googling later, had found our website. The moral of the story: if you see something that’s so out of this world your friends think you’re nuts, investigate the matter to find out the truth rather than accepting the obvious conclusion and checking in at an asylum.