Collaborative animation platform Aniboom launched a Radiohead music video competition last year, and now the results are in. The basic idea was to get animators, the users of Aniboom, to create Radiohead music videos, and the best ones would be awarded with monetary prices. The users got really deep into the production, submitting over 900 storyboards, of which the Aniboom then smashed together the best ones, and matched the animators in their system to collaborate together to do the vids.
And the results are just amazing – don’t take my word for it, check them out yourself!
Now Radiohead practically won the Internet by releasing their latest album, In Rainbows, for pay-what-you-like -distribution – meaning, anybody can decide what to pay for it, or if they want, they can get it for free as well. In addition to that, they sold special limited editions, which were sold out enormously fast. All together, Radiohead – by giving their album out for free – gained the following things:
1. Best album sales they’ve done so far.
2. All the Internet Love they could’ve ever hoped for.
3. Created a “Radiohead Model”, which practically means you give your stuff out for free and make shitload of money with it.
4. And now, they also got 4 music videos practically for free.
5. Also, their CD version of the album, sold in stores around the world, jumped to #1 seller in US in 2008.
Now this annoys me. Not because of what they’ve done, but because of the fact that there are still millions of people in and outside the film and music industry really believing they can huff and puff the Internet away and make it act the way the want to, and re-light their already-dying business model. Well fuck them, when given these kind of absolutely wonderful examples of what the community who loves you can do both artistically and money-wise, not to mention the amount of money you save by being a bit clever on the Internet, I rest my case.