So what’s all this fuzz about the film festivals, and why do we, the filmmakers, go there? Before going to the first bigger one, I had a pretty vague idea on what happens at the festivals – there are supposedly film theaters showing some films, and some kind of a competition with a red mat and dancing Aki Kaurismäki. So I was kinda shocked to find out the truth when I first visited Cannes in 2007 with Iron Sky.
The basic structure is quite like going to a bar and trying to get laid. You put your best effort to look good and rich and well-doing as possible, meet a lot of people, drink a lot, and end up in someone’s bed. Sometimes you produce a baby in about a year, but more often just end up shooting blanks.
Film festivals are swarming with filmmakers. We identified the regular filmmaker. A shortish, a bit tanned male with a short black hair, a 5-day uncut beard, nice looking, at early thirties, well dressed in a bit shaggy but charming way, carrying a huge bag filled with film magazines and a big-ass digital camera.
The coolest thing yesterday was definitively our paperboy, whose job is handing out free copies of Truth Today, a newspaper made for the promotion of Iron Sky with the community of WreckAMovie.Com. He’s a charming young fellow who really throws himself into the job, shouting aloud in front of the European Film Market building Martin-Gropius-Bau. It’s yet to be seen how the marketing works, and how it helps to spread the word of Iron Sky, but it’s a nice little test we shall continue in Cannes with Iron Sky team, if the experiences here in Berlin are good.
Today we are aiming to hit the Market, find a sales agent for Iron Sky, and then get invitations for the Norwegian party tonight. Dream on…
(Photo by Pauli Kopu.)
(Via ZombieRoom blog.)