Iron Sky, Digg, Darth Vader and Evil Hamsters.

April 14th, 2010 by Jarmo Puskala

Couple of weeks ago we released new concept art from Iron Sky. We thought it would be just a little “thank you” to our fans for their support. However, turns out that the internet is an unpredictable place.

Yesterday Steve Jobs‘ favourite gadget blog Gizmodo posted the pic. We posted it on Facebook and users dugg the article.

Once it passed 200 or so diggs it became popular and went on to the front page. That is pretty much the holy grail of traffic, bringing some 50,000 visitors to the Gizmodo during the 2½ hours an article typicallys tays on Digg’s front page. And amazingly, it didn’t even quiet down after that, but the with over 1000 Diggs the article was promoted to the “Top in all Topics” section, displayed on every page on Digg!

This morning we noticed Gizmodo had posted a follow-up article, answering one big question presented in the comments:

What if Darth Vader was a robot operated by evil hamsters?

What if Darth Vader was a robot operated by evil hamsters?

As of today the Gizmodo article has become one of the most popular on that site and has been read almost 170,000 times, with 40,000 of those continuing on to visit our site. We weren’t expecting a traffic spike anytime soon and that lead to our site becoming unresponsive for a little while yesterday, but our host Nebula handled it quickly and the server has been holding up well since then.

There are four big lessions in this:
1) The internet is unpredictable, we didn’t get on Digg when we spent months making the Iron Sky teaser, but one picture became hugely popular.
2) Never underestimate the traffic. Optimizing websites pays off.
3) If you like Iron Sky, let it show! It’s people who click “like” or “digg” or link to our websites that make it all the more popular. And then good things happen.
4) Usually if you Photoshop hamster-controlled Darth Vader robots you are strange, but if you work for Gizmodo, it’s your job. Apparently.

So thank you to all our fans, old and new alike! You’re awesome.

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4 Responses to “Iron Sky, Digg, Darth Vader and Evil Hamsters.”

  1. I object to this picture. The Russian Dwarf in the middle left appears the same size as, if not bigger than, the Syrian in the top right. The hamster beside that one looks like an European, but again, is too small for that. Tut, tut.

  2. hendo says:


  3. Charles Evans says:

    @Antti Hukkanen: The Russian Dwarf is a Photoshop. Some of the pixels are wrong.

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