The first week of The Race for 300000€ is now over, and it’s time to take a look at what has happened during the first week, what has been the reaction to our campaign, and what are the results, mistakes and successes we’ve had so far.
Just to recap what I did – I set up Iron Sky on 9 different crowd funding platforms out there, and begun the journey to raise 300000€ – a gap in our budget due to bad weather conditions – by using the services available. But more interestingly, I started to do a comparative research on the platforms, attempting to define the ultimate crowd funding platform out there, and share my experiences with filmmakers around the world.
And as a rabbit in the race, our own means (excluding investments), through which we made 2111€ during the same time.
It was clear from the very beginning that setting up the project on multiple platforms isn’t going to be the most effective strategy. It was also quite obvious that 300000€ in 60 days is quite a challenge. But in order to be able to compare services out there, the multiplatform strategy with high goals was the best way to go.
We chose the services through suggestions from our Facebook and Twitter fan pages, and narrowed them down to 10. Unfortunately, one of the services (FansNextDoor) refused to set up Iron Sky to their service, and Kickstarter is using Amazon Payments for their reimbursements, and since we’re not a US company, we were unable to set that up (we have a workaround in plans for that, but we’ll see if that happens…).
Unfortunately, one of the services (Pozible, from Australia), kicked us out of the system because we were not using solely them for crowd funding. This was quite an unexpected move, and does annoy us quite a lot, since we had already raised close to A$700, and had quite big plans for our Australian crowd funding campaign.
Other than these setbacks, all the services have been most helpful. IndieGoGo chose us to be one of the Projects of the Month, Interactor were in close discussions with us planning the strategy, Verkami has been most helpful and even sent out press releases of our involvement to reach Spanish media and StartNext from Germany’s been actively promoting Iron Sky. The collaboration with the platforms has been crucial, in both understanding the possibilities each unique platform offers, and the techniques that making a project interesting on the platform takes. I’ve also realized that multi-platform crowd funding is probably the way to go – but one needs to pick carefully the platforms. Each of them has to offer unique qualities for the supporter, and it seems that locality has a lot of advantages.
Reactions & Things To Come
The reaction from the Iron Sky fans and followers around the world has been positive. People are interested to hear the results and see how the campaign progresses. It’s good to know that no matter if we succeed in our goal or not, the main point for me is to research the platforms and hopefully write an article and publish it after we’re done with our campaign, so that filmmakers out there know what services are out there, and how they can take advantage of them.
The Race continues. We’re hoping to get things rolling faster as we move forward. I hope you’ll stick around, and if there’s something you’d be interested to hear, or would like us to look into, or just wish to comment the whole process, do let me know – drop an email to timo at ironsky dot net, or a comment down here.
Next update coming next Monday. Until then, take it easy and see you around!