Archive for 2012

Iron Sky selling out screenings in the UK – Revolver still refusing a proper cinema release

May 20th, 2012 by Timo Vuorensola

You may have been following Iron Sky’s UK release “plan”, which is to put it out to cinemas for only one day, and then rush out a DVD just few days later. We are not OK with this, and we’ve been trying to make them change their minds.

Revolver said that if the one-day release of Iron Sky is successful they will extend the theatrical run:

“Revolver is still in discussion with the exhibitors about extending the cinema run. Come out on the 23rd May, show your support, make IRON SKY day a huge success and lets keep the film playing on the big screen!”

But apparently, they have no intention on doing so.

Today we got an email from a owner of a legendary Prince Charles Cinema in London, who has been trying to book more showings from Revolver for Iron Sky without success. After already having sold out three screening, mind you. Here’s what he had to say:

“We have been amazed by the interest in Iron Sky, having sold out two performances in only a few days we ended up putting a third late evening screening on due to the fact we are only allowed to show the film for one day theatrically. It’s such a shame as we feel there is huge audience out there wanting to see the film on a Cinema screen. Hopefully we will be able to change the film distributors attitude and get them to allow us to screen the film for a run in the near future.”

So, Revolver is saying one thing and doing another. When confronted with this matter, they kept on claiming that if there is enough demand, they’ll keep the movie in the theaters for a longer time, but given the comments we’ve been hearing from theaters, they have no intention on doing so.

Because Revolver is not doing their job, we need to find another way. For this, it would be ideal to know directly the demand from the theaters. So, here’s a new assignment for those who want to help: contact your local film theater and ask them to extend the cinema release from Revolver, and if Revolver refuses, we would be happy to be informed of that.

The whole ridiculousness of the situation is making waves across the Internet. We’ve been following as thousands of tweets and comments on Twitter and Facebook are demanding Revolver to change their plans. Even UK’s leading film critic Mark Kermode from BBC has been wondering the situation:

“I’m astonished that in a world where Piranha 3DD was released on several screens around the country and everybody can go out and see it, Iron Sky is going to be released for one day and go straight to BluRay and DVD — it deserves more than that!”

Revolver, if you want anyone to believe you actually support our film, now is the time to step up and let the theaters who want to run Iron Sky longer than one day do so!

Iron Sky team does not approve the UK release strategy

May 16th, 2012 by Timo Vuorensola

As some of you may already know, our UK distributor Revolver Entertainment decided to release Iron Sky for just one day in cinemas in the United Kingdom, and then never again. The film has been opening all across Europe during the last six weeks, with excellent results (nearly 850 000 cinema admissions so far!), but Revolver refuses to give it a proper run in
UK theaters. What they are doing is basically stabbing us in the back.

Revolver misled us by assuring us a proper cinema release during the production, but came out suddenly and last minute with their new plan, the one-day-only release, and refused to listen to our arguments against it.

We even asked our fans to contact Revolver and let them know what they think of the plan, they received thousands of comments in just few days from people who want to see Iron Sky but even that wasn’t enough for them to change their plans.

The fact that they are releasing Iron Sky for just one day (in the middle of the week) shows a great disrespect for us, the filmmakers, who have been slaving to make this film as cinematic – with big special effects, sounds and great action – as possible. It’s also a major middle finger to the fans, followers and investors who have been following the production for years and now suddenly have only few hours to run to the theater, and then enjoy their quickly rushed DVD and Blu-Ray release. A release that will be missing all the material we’ve planned for it – documentaries, commentaries, artwork and whatever we’ve gathered during our six long years of production.

Thus, we, the filmmakers of Iron Sky, cannot support their one-day cinema release strategy and rushed DVD release.

We apologise to our fans for our bad judgement in choosing a company like Revolver to take care of the distribution in the UK. We also want thank everyone who have so far been supporting our efforts to change Revolver’s mind by sending messages to their facebook page, their email addresses and their Twitter accounts. We are humbled to see so many of you have stepped up and you deserve our greatest thanks.

But we’re not giving up! The release date is getting close, but we will continue our efforts to get you a proper chance to see Iron Sky like it was meant to be seen – on the silver screen. And once more we ask you, our fans, friends, followers, collaborators and investors – and all your friends to do whatever you can to try to turn Revolver’s head.

Please send email, Facebook message, Tweet and even a darn post card to Revolver to let them know that you are not supporting their release strategy and demand a proper, longer cinema release period!

The Iron Sky Team:
Tero Kaukomaa, producer
Timo Vuorensola, director
Samuli Torssonen, VFX producer

Contact info for Revolver

Facebook: http://www.facebook.com/revolverentertainment
Twitter: http://twitter.com/revolveruk & http://twitter.com/ironskyuk
Email: info@revolvergroup.co.uk
Tel: +44 (0) 20 7243 4300
Mail:
Revolver Entertainment
48 & 49 Princes Place
Holland Park
London W11 4QA
United Kingdom

Iron Sky in the UK for one day only? Bollocks!

May 7th, 2012 by Timo Vuorensola

Note: This has been originally published on our main site.

The UK release of Iron Sky took a weird turn a week ago, when Revolver – our local distributor – suddenly released the new plans for their long-anticipated UK cinema release. To the amazement of many – including ourselves – their plan is to put Iron Sky in UK theaters for *just one day*, 23.5., and then never again.

I don’t think so.

Iron Sky in the UK for one day only? Bollocks!

See, when I started to work on Iron Sky, I wanted to make a cinematic experience, a film that works best when you sit in a dark room with 500 other people and watch, experience, laugh and enjoy as the epic story about the Moon Nazis unfolds in front of your eyes. Now, following the UK plan laid out by Revolver, the film is out in cinemas for only one day only (and that’s WEDNESDAY of all days).

I think this is an insult to us, the filmmakers who have been working with this film for six long years. We signed up with Revolver because we wanted to have a wide cinema release, and that’s what they promised us. But more than that, it’s an insult to all the fans, friends, followers, fan investors and everyone out there who’s been waiting all these years to see the Moon Nazi mayhem known as Iron Sky to hit the cinemas.

We’ve tried our best to turn Revolver’s head – without success so far – so now we turn to you for help.

If you feel as we do, that Iron Sky deserves a proper cinema release, make your voices heard. We’ve created a four-step plan for you to help us out to get a longer-lasting cinema release for Iron Sky in UK, and we’re hoping you’ll join the effort. Here’s what you need to do:

STEP 1: CONTACT Revolver Entertainment, and tell them what you think of their plans to release Iron Sky for just one day to cinemas in UK. Please email to info@revolvergroup.com.

STEP 2: LET THEM KNOW what you think also on their Facebook page – www.fb.com/ironskyuk – and on their Twitter feed – @ironskyuk

STEP 3: DEMAND to see Iron Sky in your local film theaters. Go to www.ironsky.net/demand and place your Demand.

STEP 4: SPREAD THE WORD and machinate your friends to join the campaign also. Share this link everywhere on the Internet; let’s make sure Revolver hears your voice.

Having said this, please remember – the best message is one that is polite, informed and intelligent. Don’t go shouting obscenities, as it won’t help anyone, but let them know very clearly why the one day cinema release is a bad idea and needs to be re-thought.

Yours truly,
Director of Iron Sky
Timo Vuorensola
and
the Iron Sky team

Iron Sky awarded with Golden Axe at Haapsalu!

May 1st, 2012 by Timo Vuorensola

In addition for being the Audience Prize at Haapsalu, Golden Axe was probably one of the best beat-em-ups back in the days.

More glory for the Moon Nazis! Iron Sky was awarded with the Audience Price “Golden Axe” at Haapsalu Õudus- ja Fantaasiafilmide Festival (HÕFF) in Estonia. The festival, I hear, is quite a crazy in the way only Estonians can make it, and we’re very proud with this award, thanks a lot!

The Golden Axe will sit right next to The Pegasus, which was the Audience Award from Brussels International Film Festival we got awarded few weeks ago!

Tumo Vuorensola, the director of Iron Sky, proudly received the golden Pegasus statue from BIFFF few weeks ago!