Archive for the ‘Music’ Category

Just don’t ask Timo about music.

Star Trek goes Rock Band.

April 7th, 2009 by Jarmo Puskala

Two months ago we were at Assembly where people could challenge Energia’s Moon Nazi band in Rock Band. We we’re laughing that we’re surely the only film in the universe that’s doing Rock Band marketing. Well, we’re not anymore!

Trekband - Star Trek meets Rock Band

Star Trek is hosting a big Rock Band promotion with free DLC tracks, a galactic battle of the bands and avatar creation contest. They put out the press release on April 1st and had many people thinking it had to be a april’s fool joke. Seems like many think that it is, no matter if they’re doing it for real.

Okay, I admit it’s a bit strange. But any stranger than a small finnish production company having a semi-official Rock Band band? Well, yeah, it might be – but it doesn’t mean it’s not an awesome idea.

Our band started at Assembly last summer when Laku, Mikko, Leena and Karo decided that it would be fun to take part in the Rock Band competition there. And well, this happened:

That kind of evolved to the point we started thinking that what are we going to be doing at Winter Assembly that’s all about gaming. And in the end we decided to resurrect the Energia band as an evil Moon Nazi band that people can play against. And in the end the Moon Nazis challenged the winners of Assembly’s Guitar Hero World Tour competition on stage. The slight problem was that our band had never played World Tour before… But what they lacked in finesse they made up with awesome makeup. And that’s what rock is all about.

So why not promote Star Trek with Rock Band? There is significant overlap in the target audience, so I say it makes sense to market the film with something that the potential audience likes to do. That’s kind of something that marketing has been all about for the last few decades.

Tesla coils FTW!

March 22nd, 2009 by Jarmo Puskala

This might be old news to many but for some reason this is the first time I’ve heard of the singing Tesla coils aka. the Zeusaphone. This is so incredibly awesome I don’t know what to say, so I’ll just link to a Popular Science article and embed a YouTube video.

There’s a lot more on YouTube, for example Super Mario theme and of course Popcorn.

Quotes on piracy

February 14th, 2009 by Timo Vuorensola

Photo by Joriel Jimenez.

Almost every day we can read or hear some of the old-guard media assholes slowly turning their heads and understanding that piracy in it’s current, most common form – the digital download – is not a crime. But there’s still a long road to travel. Luckily, there are people in the influential positions not scared shitless to say how they really think things are.

Just few weeks ago Jason Holtman from Valve, one of the biggest game production companies in the world, was talking at Game Business Law Summit, explaining the ways to really solve one of the huge reasons why people do digital downloads instead of paying for the stuff. Now this is games, but the same thing goes with film.

“We take all of our games day-and-date to Russia,” Holtman says of Valve. “The reason people pirated things in Russia,” he explains, “is because Russians are reading magazines and watching television — they say ‘Man, I want to play that game so bad,’ but the publishers respond ‘you can play that game in six months…maybe.’ ”

“We found that our piracy rates dropped off significantly,” Holtman says, explaining that Valve makes sure their games are on the shelves in Moscow and St. Petersberg, in Russian, when they release it to North America and Western Europe.

The final sacred cow that Holtman took a stab at was the issue of piracy. “There’s a big business feeling that there’s piracy,” he says. But the truth is: “Pirates are underserved customers.”

I think the last line is really one of the best ways to put the problem, and the companies – in game, film and music – who understand this will evolve their products and distribution to meet the needs of the people out there and will survive the next 5-10 years.

A British distribution company Revolver tried this also few months ago, and released their horror film Mum & Dad simultaneously in cinemas, on DVD, as a download, and as VOD. One would think that since this has never been done before that the industry would be following with a great interest on how the new radical approach – which really tries to deliver a film day-and-date to all media distribution platforms – would work. But instead, the cinema association wrote an open letter and asked the cinemas across UK to boycott the film, since it’s taking them out of business.

So yes, there’s still a long road ahead, a lot of concrete-headed wankers scared as hell and ready to put their full arsenal and throw it against the new technology.

But the ex-boss of EMI Norway, Per Eirik Johansen, puts it very clearly:

“No one has ever won a battle when fighting against new technology,”

Mr. Johansen used to be a valiant fighter against pirates while still working on EMI, but now that he’s working on his own label, he has come out of the closet and is talking his mind freely.

He now believes the music industry’s fight against piracy has been useless and says he disagrees with the assertion that illicit file-sharing is the same as theft. Referring to an earlier EMI anti-piracy initiative, Johansen noted, “The message of that campaign is that there is a reason why we have copyright, and I agree.”

“But the main thing is that a whole generation already violates copyright, and the only thing we can do now is find better solutions,” he says pragmatically.

Quotes from GameDaily’s article and TorrentFreak’s article.

Gangsta Rap Made Me Do It

January 20th, 2009 by Timo Vuorensola

Now that I seem to be in some kind of a blogging-spree, let’s keep it going – here’s some music for tuesday: