Archive for the ‘Iron Sky’ Category

Iron Sky is our upcoming film. A science fiction comedy about nazis on the Moon.

Iron Sky team does not approve the UK release strategy

May 16th, 2012 by Timo Vuorensola

As some of you may already know, our UK distributor Revolver Entertainment decided to release Iron Sky for just one day in cinemas in the United Kingdom, and then never again. The film has been opening all across Europe during the last six weeks, with excellent results (nearly 850 000 cinema admissions so far!), but Revolver refuses to give it a proper run in
UK theaters. What they are doing is basically stabbing us in the back.

Revolver misled us by assuring us a proper cinema release during the production, but came out suddenly and last minute with their new plan, the one-day-only release, and refused to listen to our arguments against it.

We even asked our fans to contact Revolver and let them know what they think of the plan, they received thousands of comments in just few days from people who want to see Iron Sky but even that wasn’t enough for them to change their plans.

The fact that they are releasing Iron Sky for just one day (in the middle of the week) shows a great disrespect for us, the filmmakers, who have been slaving to make this film as cinematic – with big special effects, sounds and great action – as possible. It’s also a major middle finger to the fans, followers and investors who have been following the production for years and now suddenly have only few hours to run to the theater, and then enjoy their quickly rushed DVD and Blu-Ray release. A release that will be missing all the material we’ve planned for it – documentaries, commentaries, artwork and whatever we’ve gathered during our six long years of production.

Thus, we, the filmmakers of Iron Sky, cannot support their one-day cinema release strategy and rushed DVD release.

We apologise to our fans for our bad judgement in choosing a company like Revolver to take care of the distribution in the UK. We also want thank everyone who have so far been supporting our efforts to change Revolver’s mind by sending messages to their facebook page, their email addresses and their Twitter accounts. We are humbled to see so many of you have stepped up and you deserve our greatest thanks.

But we’re not giving up! The release date is getting close, but we will continue our efforts to get you a proper chance to see Iron Sky like it was meant to be seen – on the silver screen. And once more we ask you, our fans, friends, followers, collaborators and investors – and all your friends to do whatever you can to try to turn Revolver’s head.

Please send email, Facebook message, Tweet and even a darn post card to Revolver to let them know that you are not supporting their release strategy and demand a proper, longer cinema release period!

The Iron Sky Team:
Tero Kaukomaa, producer
Timo Vuorensola, director
Samuli Torssonen, VFX producer

Contact info for Revolver

Facebook: http://www.facebook.com/revolverentertainment
Twitter: http://twitter.com/revolveruk & http://twitter.com/ironskyuk
Email: info@revolvergroup.co.uk
Tel: +44 (0) 20 7243 4300
Mail:
Revolver Entertainment
48 & 49 Princes Place
Holland Park
London W11 4QA
United Kingdom

Iron Sky in the UK for one day only? Bollocks!

May 7th, 2012 by Timo Vuorensola

Note: This has been originally published on our main site.

The UK release of Iron Sky took a weird turn a week ago, when Revolver – our local distributor – suddenly released the new plans for their long-anticipated UK cinema release. To the amazement of many – including ourselves – their plan is to put Iron Sky in UK theaters for *just one day*, 23.5., and then never again.

I don’t think so.

Iron Sky in the UK for one day only? Bollocks!

See, when I started to work on Iron Sky, I wanted to make a cinematic experience, a film that works best when you sit in a dark room with 500 other people and watch, experience, laugh and enjoy as the epic story about the Moon Nazis unfolds in front of your eyes. Now, following the UK plan laid out by Revolver, the film is out in cinemas for only one day only (and that’s WEDNESDAY of all days).

I think this is an insult to us, the filmmakers who have been working with this film for six long years. We signed up with Revolver because we wanted to have a wide cinema release, and that’s what they promised us. But more than that, it’s an insult to all the fans, friends, followers, fan investors and everyone out there who’s been waiting all these years to see the Moon Nazi mayhem known as Iron Sky to hit the cinemas.

We’ve tried our best to turn Revolver’s head – without success so far – so now we turn to you for help.

If you feel as we do, that Iron Sky deserves a proper cinema release, make your voices heard. We’ve created a four-step plan for you to help us out to get a longer-lasting cinema release for Iron Sky in UK, and we’re hoping you’ll join the effort. Here’s what you need to do:

STEP 1: CONTACT Revolver Entertainment, and tell them what you think of their plans to release Iron Sky for just one day to cinemas in UK. Please email to info@revolvergroup.com.

STEP 2: LET THEM KNOW what you think also on their Facebook page – www.fb.com/ironskyuk – and on their Twitter feed – @ironskyuk

STEP 3: DEMAND to see Iron Sky in your local film theaters. Go to www.ironsky.net/demand and place your Demand.

STEP 4: SPREAD THE WORD and machinate your friends to join the campaign also. Share this link everywhere on the Internet; let’s make sure Revolver hears your voice.

Having said this, please remember – the best message is one that is polite, informed and intelligent. Don’t go shouting obscenities, as it won’t help anyone, but let them know very clearly why the one day cinema release is a bad idea and needs to be re-thought.

Yours truly,
Director of Iron Sky
Timo Vuorensola
and
the Iron Sky team

Let’s Talk Business!

April 24th, 2012 by Timo Vuorensola

It’s now been 3 weeks since the release of Iron Sky, and I thought I wanted to share some thoughts on the performance of the film worldwide. As you may know, the Moon Nazi mayhem we’ve been working on for six years has been rolling out in different parts of Europe after its’ initial screenings in Berlin, Oslo, Austin and 20 cities in Finland, and the numbers are looking very good so far. Before the film was released, we’ve only existed because of the potential the film about Moon Nazis offers, but nothing was clear or proven. It’s really the theaters where the potential is proven, the results that matter.

When looking at the results, there are three factors to look at: total admissions, amount of prints and screen average. Just to clarify quickly the way this distribution business works – each distributor estimates how many admissions the film could (conservatively) get in their territory, and based on this they make their decisions on how many prints they order. Based on the performance of the first weekend, which is always the most important one, they decide whether to order more prints or not. And eventually, week by week, the amount of screens goes down until it finally goes out from theaters, and then it’s time for the DVD/BluRay release.

More than 1500 people packed to a screening room in Brussels, Belgium, where Iron Sky was screened at Brussels International Fantastic Film Festival, where it eventually also won both Silver Méliès -prize and the Audience Award

First, the general performance of Iron Sky dictates that the film has been seen so far by approximately 600 000 viewers in the 9 countries it has so far been released in, in under 3 weeks.

Given that it’s a Finnish film, and the buzz has been biggest in here, it’s natural to start with Finland. We’ve managed to stay as the most viewed film in Finland for three weeks so far, fighting off such mega-budget behemoths as Battleship and Hunger Games. So far, the film has about 136 000 viewers in just under 3 weeks. This is an excellent result. The distributor’s official aim was 150 000, so they should be pretty happy. My personal aim is 250 000 – there’s a bit of a way to go there, but it’s not at all impossible. Iron Sky opened with 85 prints in Finland.

So far, the biggest amount of prints and admissions comes from Germany, where the film has been also performing way beyond its expectations – the distributor has bumped up the amount of prints twice to answer the requests. Germany has so far 344 000 admissions, and it’s going strong there constantly. It’s better not to start guessing where it could go, given that I don’t know the market that well, but things are looking good there. The film has been received by German audience extremely well, and this is a big boulder off our shoulders, because – given the subject matter, and the fact that Nazi comedies haven’t been popular there before – we jumped into an unknown territory. Iron Sky has 240 prints in Germany.

In addition to Finland and Germany, the film’s been opening strongly across Europe, although we are fighting with the fact that there’s not too many prints in any of the countries. Austria has now 30 000 viewers (20 prints), then comes German-speaking Switzerland, where the film has been performing excellently given the small amount of prints it has – now 28 000 viewers (16 prints). Norway has 23 000 viewers (24 prints), and Sweden opened strong last weekend, and has already 16000 (46 prints, first weekend), which is a very promising (and quite rare for a Finnish film) number there. Other areas include Denmark with 7000 viewers (15 copies, out also last weekend), Croatia and Iceland with 2000 in both (Iceland with 2 prints, Croatia with 7).

So far, the film has made about 5 million € (6,5 million USD) in box office.

So far, Iron Sky has been sold to over 80 countries, and it's coming to theaters in at least 70 of them.

We’re also excitedly following the upcoming releases for Iron Sky: Poland, a big territory, is opening next week (27.4.), and in May the Moon Nazis will invade such big territories as Australia, which is one of the co-producing countries, and had a wonderful opening and reception at Gold Coast Film Festival just few days ago. Also United Kingdom is coming soon – there was a bit of a setback with material delivery, which forced us to push the release date back almost one month, but now everything is settled, distributor has the material and they are doing the release Tetris, trying to nail down the perfect date for UK release. One more area which is coming up, and I’m excited about, is Slovenia, because Laibach – the musicians of the film – come from there, and it just as well could be a great release!

Rest of the world has still to decide the exact theatrical dates. We know that US is coming during the summer, and Japan in the fall, and we are negotiating with others — and still, there are few territories where we haven’t been able to secure theatrical distribution – or distribution at all – which we are working hard. You can view the current distribution status here, and if you want to help, Demand to see the film in your local theaters!

All in all, Iron Sky has been exceeding its expectations, and proven that it’s not just a film for small, obscure audiences, but a film that finds lovers among all kind of people, and that’s what we aimed for. We wanted to do a film that’s hilarious, plays well on big screen, takes the viewer on a good ride and leaves them with a thought somewhere in the back of their heads. I’ve been following Twitter and Facebook for audience feedback, and the film has been received extremely well wherever it’s been released so far; the audience seems to be able to see the film without trying hard to pigeon-hole it anywhere but just enjoy the experience as it is. To pick a few nice tweets from yesterday screenings around the Europe, here’s few:

(That’s in Swedish, saying “Best selfbiography on USA ever!!!”)

We’ve done a film that’s I believe going to last for many years, and one we can be very proud of, all of us, the cast, crew and community. We’ve also started to slam together a killer DVD/BluRay release(s) of the film, and future projects are getting clearer every day, so stay tuned for more news. We’ve also started a Wiki for Iron Sky fans to start filling up – if you are into this thing, we would really appreciate your help there! And don’t forget to give nice votes for Iron Sky on IMDB!

And don’t forget to get the Iron Sky soundtrack by Laibach, available now on iTunes, and as a physical copy on Laibach WTC!

Click here to buy the Laibach's Iron Sky -album on iTunes!

We’ve also released a book on the making-of of Iron Sky, titled “Näin tehtiin Iron Sky – eli kuinka lakkasin olemasta huolissani ja opin rakastamaan Internetiä” (Iron Sky – or how I learned to stop worrying and love the Internet) describing the process from script to screen, from Star Wreck to Iron Sky, as told by the core crew of Iron Sky - me, the director, Tero Kaukomaa the producer, Samuli Torssonen the VFX supervisor, Jarmo Puskala the community manager, Pekka Ollula the marketing manager and Janos Honkonen the publicist. Unfortunately, the book hasn’t been translated to English yet, but we are working on it – right now, it’s available in Finnish here. And, having said that, it’s a damn good book, we kinda emptied our years of challenges and hardships on the pages, and it was as therapeutical for us to write it as it is interesting for you to read it.

And last, but not least, we’ve also released the Iron Sky game for iPhone. It’s a fun shoot-em-up where you control U.S.S. George W. Bush and defend the Earth from the imminent Nazi invasion.

Iron Sky – The Game on iPhone

Kuunatsipukukilpailun tulokset ovat tässä!

April 19th, 2012 by Jarmo Puskala

Julistimme Pääsiäisen aikana käytäväksi suuren pukukilpailun, jossa pukukoodina oli kuunatsi. Kilpailu oli kova, mutta reilu, eikä tuomariston tehtävä ollut helppo. Kokoustettuaan myöhään yöhön salaisessa lepakkoluolassa Gothamin laitamilla he ovat kuitenkin ovat kuitenkin valmiita julistamaan voittajan.

Kuvia kilpailuun saapui useampi kymmenen ja osallistujia oli vielä tätäkin enemmän. Kaikilla oli asenne ja kekseliäisyys kohdallaan. Pohdinnassa päädyimme kuitenkin siihen, että voittaja tulee Oulusta, sillä Zeitraumjager Division Funf päätti iskeä näytökseen kokonaisella sotilasryhmällä.

Koska lähdimme kuitenkin hakemaan yhtä asua, emme voi harmillisesti palkita koko ryhmää. Haluaisimme kuitenkin onnitella kaikkia Zeitraumjäger Division Funfin jäseniä todella komeista puvuista!

Voittajaksi nousee kuitenkin Zeitraumjäger Division Funfin nimimerkki Tuomio Kirves Hirtehinen, joka nähdään alla olevassa kuvassa vasemmalla.

Tuomaristo perustelee päätöstään onnistuneella ja hämmästyttävän uskollisella kuunatsimaskilla yhdistettynä skarppiin uniformuun ja tyylikkäisiin kavereihin. Eli, paljon onnea Tuomio Kirves Hirtehinen, olette voittaneet! Suuri kiitos myös kaikille muille osallistuneille!